Google Trends is a wonderful instrument that can help you understand trending searches on Google. It gives insight into what keyword searches are currently popular or were trending during a certain period of time on Google search. Many marketers, webmasters, and other professionals use it to understand their audience better.

Since search on Google is mostly performed by typing keywords into the Google search bar, Google Trends revolves around keywords. Google Trends showcases the popularity of keywords and what is trending on Google and helps you understand how it changes over time. It also suggests related keywords that compliment an original search query.

All these features make Google Trends an incredibly valuable tool for keyword research.

You can simply plug in any keyword into Google Trends and see what people search on Google and how its popularity changes over time. It is also possible to compare a few keywords and see their relative popularity.

However, Google Trends has some big disadvantages that make many professionals use other tools to understand what people are searching for and Google search trends.

The biggest weakness of Google Trends is that it does not provide the exact search volume numbers for keywords. Unfortunately, it only allows estimating the relative popularity of keywords and does not provide precise search volume data. This makes it virtually impossible to understand the actual popularity of a keyword using Google Trends.

Another important feature that Google Trends is missing - is the ability to see high volume keywords that surround the main topic of your keyword research. In most cases, Google Trends will recommend very obvious and small number of keywords that are somehow connected to the main term, which does not offer much help to the people that do extensive keyword research.